Today, July 1st 2017, marks a new era at Chelsea Football Club, with Nike replacing Adidas as the kit supplier.
Chelsea decided to buyout the rest of their £30 million-a-year contract with Adidas, which had six years left on it, and pay the required compensation to Adidas, which was rumoured to be around £40 million.
In October 2016, the club signed a record-breaking deal with Nike, which is worth around £60 million-a-year, for 15 years.
Since Adidas have been the clubs kit provider from 2006, we have enjoyed nothing but success.
In 11 years the club has won, three Premier League titles, four FA Cups, two League Cups, a Europa League title, and the biggest one of all, the Champions League.
When the deal was renewed it was a very lucrative contract, the second highest paid sponsorship per year, behind Real Madrid. But after Adidas signing a contract with Manchester United with £75 million a season, Chelsea felt left behind, and wanted to do something about it.
Now with a new sponsorship, new brand opportunities, a new manager and a newly crowned Premier League, the only way Chelsea are going is up.
The 1st of July was meant to mark a day where signing were announced to boost and aid the release of all of the Nike merchandise but it wasn’t meant to be.
We will just have to hold tight a little longer.
The next 15 years are going to be an interesting and exciting ones, and if it’s anything like the years we spent with Adidas, then it will be a very successful partnership.
The summer is likely to be a busy one on and off the field for the club, and they’ve already started with the removal of the Adidas badge in The Shed End, in replacement of the trademarked Nike tick.
As seen earlier on today, the new kits, home and away, were released today, and here they are.