Chelsea are searching for a new shirt sponsor with Three expected to leave at the end of the season.
Telecommunications firm Three have been with Chelsea for three years, however look set to end their multi-year agreement with the club after opting not to trigger an extension last year.
Prior to the sanctions under previous owner Roman Abramovich following Russia’s invasion of Ukraine, Goal reported last March that Three were on the verge of extending their deal by another two years, which was a clause in their original contract, however opted against it.
Three temporarily suspended their partnership with the Blues at the end of last season, asking to have their logo removed on the shirts however that was not possible.
“We have requested Chelsea Football Club temporarily suspend our sponsorship of the club, including the removal of our brand from shirts and around the stadium until further notice,” read a statement from Three.
“We recognise that this decision will impact the many Chelsea fans who follow their team passionately. However, we feel that given the circumstances, and the Government sanction that is in place, it is the right thing to do.”
Now, they will see their deal with Chelsea at the end of the season end and, as reported by The Athletic, their replacement was close to be agreed but collapsed before Christmas.
WhaleFin, Chelsea’s sleeve partner, also ended their agreement at the end of 2020 as part of their ‘major cost-cutting strategy’ due to the collapse of the FTX exchange, according to Bloomberg.
The club are now continuing to search for new deals and they believe ‘they still have time’ to find replacements in time for next season.
Three’s deal with Chelsea was worth £40 million-a-year, while WhaleFin had agreed to pay £20 million-a-year.
Chelsea vs Brighton & Hove Albion: Confirmed team news for Premier League clash
“Disappointing” – Former Chelsea star slams sackings & club’s transfer policy after summer departure
FA Cup third round draw: Chelsea ball number, confirmed teams, how to watch, fixture dates
When and who are the Chelsea players still playing at 2022 World Cup and how to watch action in Qatar?
When and who do Chelsea play on their return to Premier League action?
Aston Villa vs Chelsea LIVE: John McGinn clinches Challenge Cup victory in Abu Dhabi as Broja suffers knee injury
Watch: Relive Chelsea’s thrilling 4-4 draw against Man City as Cole Palmer silences former club
“That’s how I find out” – Chelsea star explains moment he learned of special Mauricio Pochettino decision
Watch: Mauricio Pochettino handed huge injury return as Chelsea prepare for Aston Villa clash
Opinions5 days ago
Double Chelsea apology has to be actioned vs Brighton amid ‘angry and disappointed’ Pochettino
Transfers5 days ago
Revealed: The two Chelsea players who ‘could consider their immediate futures’ amid Conor Gallagher ‘doubt’
News2 days ago
Mauricio Pochettino handed fresh injury blow as Malo Gusto & Reece James both ruled out of Brighton clash
News2 days ago
Pochettino reveals Lavia & Nkunku’s chances of facing Brighton as Gusto ruled out