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BingX: Value of Chelsea’s new sleeve sponsor deal and announcement date revealed



(Photo via Łukasz Bączek / Twitter)

Chelsea are set to announce their new sponsorship deal with cryptocurrency firm BingX in the coming days, according to reports.

The club have been without a sleeve sponsor all season since their deal with Amber Group, a crypto trading and lending platforms, was terminated.

Ahead of their FA Cup tie against Preston North End, The Athletic reported a deal was in place with BingX to become the Chelsea‘s sleeve sponsor for the remainder of the season.

BingX will then ‘extend and appear on the front of the club’s training kits in 2024-25’, which will seemingly takeover from the current deal with Trivago.

(Photo by Catherine Ivill/Getty Images)

Now, as reported by Łukasz Bączek, more details regarding the sleeve sponsorship agreement have emerged.

When will the BingX and Chelsea partnership be announced?

It it ‘likely’ to be announced within the next 48 hours.

When will the BingX logo be seen on Chelsea shirts?

It had been hoped the launch would be ready in time for their Carabao Cup semi-final 1st leg away to Middlesbrough next Tuesday, however it is now deemed ‘unlikely’ for it to be ready in time for the trip to the Riverside Stadium.

How much is the partnership worth?

The deal from next season will be valued at approximately £12 million per season.