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Stake sponsorship: Contract length & worth, Chelsea’s stance, Supporters’ Trust response



Stake are in advanced talks to become Chelsea’s front-of-shirt sponsor next season, according to reports.

Chelsea‘s deal with Three will conclude, which brings an end to the three-year sponsorship, at the end of June.

The owners have been working on trying to find a replacement and it was previously revealed that Chelsea were close to securing a replacement in December but talks fell through.

German insurance giant Allianz were linked with Chelsea prior to the end of the 2022/23 season, but it is now Stake, an Australian-Curaçaoan online casino, who are set to become the club’s new sponsor, as reported by Sport Business and Matt Law of the Daily Telegraph.

Here are all of the details of Stake’s proposed deal with Chelsea ahead of the 2023/24 campaign.

Contract length and value

It is set to be an initial one-year deal between Stake and Chelsea. The ban to stop betting companies sponsoring Premier League clubs will become active once the 2025/26 season has concluded.

The value of the shirt deal, as reported by Sport Business, is thought to be similar to Three’s £40 million-a-year agreement. Chelsea had rejected an offer from Allianz of around £20 million-a-year.

Chelsea’s stance

As revealed by Matt Law, Chelsea have not commented on their negotiations with Stake, which have come under scrutiny by quarters of the fanbase.

The Chelsea Supporters’ Trust response

In an email sent to members on Friday morning, the Chelsea Supporters’ Trust (CST) asked members to offer their thoughts on the potential agreement.

An email read: “According to reports, Chelsea Football Club are in final negotiations with an online casino and betting company to become the new primary shirt sponsors on an initial one year deal.

“The Chelsea Supporters’ Trust has today issued an urgent question to its membership to ascertain views and opinion on this matter.”